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Gary Vee Collection

Gary has some excellent books for people who are looking to expand their practical knowledge of how to brand themselves and sell their products. They also cover a lot of mindset attributes. I would say his best book so far is Twelve and a Half. His other works are Jab, Jab, Jab, Right Hook, The Thank You Economy, and Crush It. They all have excellent info. Gary is in the process of writing a new book, Day Trading Attention, that is due sometime in May this year. I’ll likely do a review of it once it comes out, since it’ll probably be his best work ever based on what I’ve gathered so far.

Let’s cover Twelve and a Half first, especially since this is such an important book that can absolutely have a positive impact on someone if they apply the knowledge inside. I’ve seen some of the negative reviews of this book and many seem to completely miss the point. If you want to get the most out of it, you’ll need to go into this book with an open mind and willingness to look at your own behavior.

The book is focused on EQ (emotional intelligence), which is more important today than it ever has been. This is especially true now that we are in the dawn of AI. AI is going to take over much of the work related to intelligence, since it’ll get to a point where it can do it much faster and more accurately than a human. That is where having good EQ skills is going to come in to play for a lot of people that want to keep building something and not be completely replaced.

The twelve and a “half” traits that Gary covers in this book are self-awareness, optimism, tenacity, patience, ambition, humility, curiosity, empathy, accountability, conviction, kindness, gratitude, and the half which is kind candor. I could say quite a bit about these traits, but I’d rather leave that for you to learn more about from the book.

If you’re looking for something more “tactical” for some business related knowledge, Jab, Jab, Jab, Right Hook is going to be a good read for you. I would still recommend Twelve and a Half for a business book though. I’ve seen plenty of business leaders completely fail to lead their employees well and that alone can cause a huge amount of contention in the business. Just an FYI, some of the specific tactics in here are a bit out of date. This is what Gary’s new book is going to cover. You can still apply stuff from this book though, as long as you keep in mind some of the specific tactics and platforms have changed.