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Grant Cardone Collection

Buckle in because I’ve got a lot to unpack with these books. First, I highly recommend the audiobook versions of these. Grant narrates them himself and he adds context and content that wasn’t in the books. He also narrates these way better than anyone he could have hired to do it. They also all build on each other. If you’re only going to pick one, I definitely recommend that you choose Be Obsessed Or Be Average.

Second, these may be hard for some to listen to. Grant has a very strong personality and isn’t afraid to say what he thinks. It definitely took a while for me to warm up to him, but once I got past the sometimes rigidness of his personality, I was really able to absorb what he teaches in these books. He also calls out a lot of what society has screwed up in how they think about work.

Conventional wisdom will net you conventional results. Grant calls this out quite a lot in his books. If you want to do anything bigger with your life, you need to break the mold. A lot of people have a hard time hearing this information. If a person isn’t receptive to it, then there’s plenty of books that will bullshit someone about how easy the world is.

Now let’s cover a few big reasons I like these books so much. This isn’t all inclusive, as there’s a lot more to learn in these books. I’ll start with what I believe is the biggest reason first, which is obsession. This word has a dirty meaning for much of society, but what a lot of people won’t admit is that everyone has an obsession of some sort. Whether it’s watching TikToks, playing video games, binge watching TV shows, working 80 hours a week for years on end on a business or project, and so on, obsessions come in all forms. You can either be destroyed by them or you can use them to improve your life.

I don’t see any way to have anything good come out of binge watching a bunch of crap, though I can see a lot of good things being able to come from spending a few years working on a business of some sort. Even if nothing comes of it, it would be better for a person to create something than to be consumed by something, like all the newest TV shows that get pumped out. You might as well harness your obsessions to do something to better yourself.

Next, Grant talks a lot about how people are capable of much more than they think they are. There’s a lot of truth to this, and from my personal observations, I think much of it is because people waste so much time. Not on anything in particular, but just overall. If you looked at what a person does throughout the day, for most people it consists of doing a few hours of actual work, followed with hours on their cellphones, TVs, drinking alcohol, binge eating, etc. Since I cut out most of my bad habits, I personally have noticed a massive difference in what I’m able to do in a day. It has also been great for my mental and physical health, as I’m spending a lot of time doing what I enjoy and building things that have meaning.

One other big point I’ll mention from the books is that Grant says that if you aren’t selling, then you’re being sold. This is just the objective reality about how the world works, no matter how much people might try to argue against it. Almost everything you do in life to get ahead is a competition. You have to out-interview, out-work, and out-educate yourself over your competition, or you’ll fall behind and end up with nothing while the people ahead of you get to win and enjoy their lives.

Also, everyone has to sell to survive. If you don’t have a product or service to sell, you have to work for someone else to get a paycheck, and that involves selling their product or service. Selling isn’t a dirty word and shouldn’t be treated as such. The only reason some people don’t like it is because of the dishonest clowns that sell something to people that don’t need what’s being sold. A person who hates selling things is going to have a hell of a lot harder time getting by in life.

Selling is much more than just related to a product or service and is present is pretty much every aspect of life. Anything from a job interview, to a date, to looking for a place to live all involves you having to sell yourself. If you don’t learn this critical skill, you’re going to have a much harder go at life.

These books are a solid read and would do you well to go through them a few times to really soak up the material. Even if you don’t like the strong personality that Grant has, there’s a lot of good lessons in his books.