Gary Vee Collection

Gary has some excellent books for people who are looking to expand their practical knowledge of how to brand themselves and sell their products. His books also cover plenty of mindset attributes. His best book so far is Twelve and a Half. Gary’s other works are Jab, Jab, Jab, Right Hook, The Thank You Economy, and Crush It. They all have great info. Gary’s newest book, Day Trading Attention, released in mid 2024 and is one of the best books he has written so far. You can check out my video review below.

Let’s cover Twelve and a Half first, especially since this is such an important book that can have a huge positive impact on someone if they apply the knowledge inside. I’ve seen some negative reviews of this book, and many seem to completely miss the point. If you want to get the most out of it, you’ll need to go into this book with an open mind and a willingness to look at your behavior.

The book is focused on EQ (emotional intelligence), which is more critical today than it has ever been. This is especially true now that we’re in the dawn of AI. AI is going to take over much of the work related to intelligence, since it’ll get to a point where it can do it much faster and more accurately than a human. That is where having good EQ skills will come in to play for people who want to keep building something and not be completely replaced.

The twelve and a “half” traits that Gary covers in this book are self-awareness, optimism, tenacity, patience, ambition, humility, curiosity, empathy, accountability, conviction, kindness, gratitude, and the half which is kind candor.

If you’re looking for something more “tactical” for some business related knowledge, Jab, Jab, Jab, Right Hook will be a good read for you. I still recommend Twelve and a Half for a business book as well. I’ve seen plenty of business leaders completely fail to lead their employees well, and that alone can cause a huge amount of contention in the business. Just an FYI - some specific tactics in here are out of date. This is what Gary’s new book is going to cover. You can still apply tactics from this book with the knowledge that things like what to post and to what platform have changed.