Building A StoryBrand

This is an incredibly important book if you’re starting a business or a side hustle. I can’t overstate how critical this book is and that you read it and put the tactics to play. There are important reasons for this. First, you must have a brand. I don’t understand how there are still people on places like YouTube that say to not worry about putting yourself out there, and how you can build a business from the shadows. This may have been true years ago and while it’s still true for some outliers, it’s rapidly changing. Customers and clients are looking more and more into the background of companies and the people behind them. If you have a black hole for a brand and nothing comes up in Google when someone searches you, you’re going to have a way steeper hill to climb.

Second, you need to show you’re a human. This might surprise some people, but there’s more and more people that’re interested in doing business with humans, not with big corporations who they have no connection with. Sometimes, I’ll see some people throw an objection about starting a business or side hustle by saying things like they can’t compete with Amazon. You’re not trying to compete with Amazon. That’s something entirely different from what you’re trying to do, unless you want to have a mega corporation.

You need to show other people you’re a person just like anyone else. When you do that, you’ll start to establish your brand. That’s exactly what I’m doing right now with you reading this site. I’ve been consistently creating a large volume of content that gives an educating approach, which in turn helps build a brand for me. Actions like that are what makes people want to follow and/or do business with other people.